HydraChill at Aberystwyth University : Projecting modern brand values Aberystwyth University becomes the latest in a rapidly growing list of UK University Sports Centres to invest in HydraChill 2-in-1 Water Refill Stations as their primary delivery mechanism for student drinking water provision. Pictured right with Gym Supervisor Alistair Rhodes (l) and Sports Director Frank Rowe the new HydraChill machine and bottles have been fully customized to university branding and bi-lingual requirements. “The HydraChill unit provides exactly the solution we were seeking,” commented Facility and Commercial manager Jeff Saycell. “The level of hygiene and wastage associated with our previous drinking water facility was no longer to the standard now expected of a progressive university and sports unit. HydraChill helps us project our premises into a new era, better complementing the high quality equipment and facilities we have invested elsewhere. It significantly helps enhance our brand marketing to users, students and the community.”

Darren Hathaway , Business & Operations Manager added “For many years we existed primarily as a service facility. In 2013 we now have to be far more commercially conscious with a much greater band and marketing focus for which HydraChill suits our purposes perfectly, in addition to meeting modern university health, free hydration and reduced carbon obligations.”

The university sports centre has over 4,000 regular members all of whom will now have improved access to fresh, chilled, filtered water and an optional reusable bottle from the appealing new unit. “The HydraChill machine is fresh, clean, colourful and easily maintained” added Saycell. “the bottles will provide a welcome additional brand driver and revenue generator as well as reducing litter waste. Hopefully we can soon progress to installing further units”

"Build it and they will come". HydraChill blazes a trail at the University of Liverpool’s - Sports & Fitness Centre. Sport Liverpool's decision to commission two new HydraChill 2-in-1 Water Refilling Stations as part of their £5m Sports & Fitness Centre improvements already appears fully justified. Three months after installation both units are blazing a trail, with unparalleled usage. "The effect has far exceeded all our expectations," commented Pete Sampara - Sports Operations Manager "The Hydrachill machines are proving extremely popular. Even allowing for University’s Christmas Vacation period and two-week closure, the machines have already accumulated over 60,000 500ml chilled water dispenses between them. It’s clear the units have unique appeal. None of our previous water dispensers could have dealt as efficiently and hygienically with this level of utilisation. Additionally, sales of our branded reusable water bottles have proved a great hit with most of our 8,000 members, allowing us a revenue stream not possible with any other unit"

The Hydrachill machine graphics - seen here alongside Emma Swinney - Fitness Suite Team Leader - have been fully customized to Sport Liverpool’s own brand requirements, creating a striking presence near reception and within the new fitness suite. Pete Sampara added "In capturing our Sport Liverpool brand imagery so vividly, the Hydrachill units add genuine aesthetic appeal to our environment. Both visually and in terms of the free water service provided by the machines these add tangible value to customer service and member experience.

"Maintaining and operating the machine’s is easy." added Kevin Seddon - Supervisor. "An additional environmental bonus is the reduction of on-site waste and litter. Because the Hydrachill machines can accurately refill all types of containers 60,000 uses already represents a huge reduction in litter recovery from the paper cups and single use water bottles of old. We are excited by the current levels of usage and feel very confident these will improve over the longer-term"

Hydrachill Ltd.’s founding director Nick Davis was delighted. "These figures re-confirm the level of use being achieved in our other installations around the country" he stated. "They fully validate our beliefs and objectives. Firstly, that demand for carbon efficient, hygienically delivered mains-fed water could exceed all others when made more dynamically accessible to on-the go users. Secondly, that the environmental impact of such improved provision could be massive. Extrapolate the Liverpool figures across thousands of machines and you’ll begin to gain an understanding of the potential litter and carbon reduction savings this project represents."

'Having proven the concept, allied to machine reliability in our launch projects, our next objective is to extend the solution to new territories and accomplishments, including major London partnerships shortly. Watch this space."

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